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Case studyAC & Refrigeration · London, UK

Be Cool Refrigeration

Twenty years of London refrigeration work, from the O2 Arena to independent restaurants, finally presented with the trust it earned.

Be Cool Refrigeration website on a desktop monitor
Be Cool Refrigeration website on a laptop
Be Cool Refrigeration website on a tablet
Be Cool Refrigeration website on a phone

20+

Years in business

2,000+

Projects completed

5.0

Google rating

24/7

Emergency response

The brief

Be Cool Refrigeration has been installing and servicing air conditioning and commercial refrigeration across London since 2004. Over 2,000 projects, F-Gas certified engineers, a 5.0 Google rating and clients ranging from landmark venues to independent restaurants.

A track record like that deserves a web presence that carries it. The site needed to win two very different customers at once: the restaurant owner with a failed cold room at 2am, and the facilities manager comparing planned maintenance contracts.

Package used

Website design

What we built

Website

  • Dark, confident design that stands out from the sea of white corporate HVAC sites
  • Trust bar up top: F-Gas certification, 20+ years, 24/7 response
  • Brand logo strip covering the manufacturers they install and service
  • Real Google reviews pulled through, 5.0 rating made visible

Built to convert

  • Emergency callout path: phone number visible at every scroll depth
  • Free quote request for planned installation and maintenance work
  • Transparent fixed-pricing message front and centre
  • Services, projects and area pages structured for London local search

The result

The business now presents the way it operates: established, certified and available around the clock. Two decades of reputation working on screen, before the first phone call.

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