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Case studyAir conditioning · London, UK

iClimate Solutions

A second-generation AC installer positioned as the technical expert: consultation-led sales, listed-building credentials and a site that filters for serious buyers.

iClimate Solutions website on a desktop monitor
iClimate Solutions website on a laptop
iClimate Solutions website on a tablet
iClimate Solutions website on a phone

25+

Years of experience

2nd

Generation family firm

2-step

Qualifying enquiry form

UK

Coverage, London based

The brief

iClimate is a second-generation air conditioning firm with 25+ years of experience and a rare specialism: integrating modern climate systems into every kind of building, from Grade II listed Georgian townhouses to converted barns and industrial units.

That depth deserved positioning beyond the usual install-service-repair template. The site needed to sell expertise first, and to attract homeowners ready to install properly rather than tyre-kickers comparing numbers.

Package used

Website design

What we built

Website

  • Expert-led positioning: buildings first, boxes on walls second
  • Technical consultation model explained and sold, with the fee credited against installation
  • Project photos and videos woven through the page
  • Listed-building and heritage credentials made prominent

Built to convert

  • Two-step enquiry form that qualifies serious buyers
  • F-Gas certification and 25+ years surfaced as trust signals
  • Instagram and YouTube integrated for ongoing proof of work
  • Clear paths for both residential and commercial enquiries

The result

iClimate now reads like what it is: the firm you call when the building matters. The consultation-led structure filters enquiries, protects technical time and positions the company above price-only competition.

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