A homeowner cannot inspect your pipework, your consumer unit or your cylinder installs before hiring you. Photos are the only proof of workmanship they can check from the couch, and they trust them far more than any line of copy.
The good news: your competitors are mostly posting nothing, or posting blurry shots of a van in the rain.
The two-minute system
Make it a habit on every job worth showing:
- Before shot from the doorway, same angle you will use for the after shot
- After shot: tidy the area first, thirty seconds of straightening pipes and clearing tools
- One detail shot: neat cable runs, a clean manifold, a level cylinder
- Note the town and the job type while it is fresh
Where the photos work for you
One photo shoot, four outlets: the website gallery, the Google Business Profile, social posts, and the quote pack you send to prospects. A quote that arrives with three photos of similar completed jobs nearby lands very differently to a bare price on a page.
Over a year, that is fifty-plus proof points building up in places customers actually look. Compounding, free and completely under your control.
Put it into practice
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