Search 'electrician near me' and look at what Google shows first: the map with three businesses. Those three get the calls. For emergency and local work, the map pack matters more than the normal results below it.
Getting in there is not luck. Google ranks profiles on relevance, distance and prominence, and you control more of that than you think.
The setup most firms skip
- Pick the most specific categories: Heat pump supplier, Electrician, Plumber, not just 'Contractor'
- List your actual services with descriptions
- Set your real service area, not the whole country
- Upload real photos: vans, team, completed installs. Profiles with photos get far more calls
- Keep hours accurate, including emergency availability
Reviews are the engine
Ask every happy customer for a review, ideally the day the job finishes while the goodwill is warm. Send the direct review link by text or WhatsApp to make it a thirty-second job.
Then reply to every review, good and bad. Replies show Google the profile is alive, and they show the next customer there is a real person behind the business who cares how the work landed.
Ten minutes a week
Post a job photo weekly, answer questions, keep services current. Ten minutes a week keeps the profile fresh, and fresh profiles rank. It is the best-value marketing channel in the trades, and it is free.
Put it into practice
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