A Facebook page is free, quick and better than nothing. For call-out work and word-of-mouth referrals it can tick along fine. But watch what happens when the job size goes up.
A homeowner spending twelve grand on a heat pump with an SEAI grant does not make that decision on a Facebook page. They research. They compare. They want to see a proper company.
What a page cannot do
- Rank on Google when someone searches 'heat pump installer' plus your town
- Lay out your services, areas and certs in a structure people can scan
- Host real before-and-after project pages you control
- Look credible to an engineer, architect or commercial client
- Belong to you. Facebook can change the rules or lock the account any day
Use both, in the right roles
The website is the shop. Facebook and Instagram are the vans driving around town pointing at the shop. Post the job photos on social, then bring people back to a site that does the convincing and captures the enquiry.
Firms that get this sequencing right stop competing on price so often, because the customer arrives already half convinced.
Put it into practice
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